Subway

Tailored loyalty system

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A simple-to-follow loyalty system was an integral part of the solution that the Development agency was looking for. Customers would scan their unique QR code every time they visited one of the Subway restaurants and immediately receive their cookie points to their account. Every 5th cookie meant a new reward that they could claim.

Building lasting relationships

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“We loved working with Calda because of their professional approach and high level of expertise. They made sure that the development process was quick and efficient, which was of utmost importance to us. Overall the app reached our expectations in reaching business performance goals and supported the franchisees.”


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- Subway development agent in CEE region

Business app to simplify the preparation of the to-go orders

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The challenge was to create an app that improved the experience for Subway fans whilestreamlining to-go orders for employees and simplifying loyalty system validation. Additionally, the app needed to provide data to support key business decisions.

Now, more than ever, companies have to offer a high-level user experience, extending the brand presence to the palms of their customers. With a mobile app and a supporting business application, Subway in a CEE region could bet on their customers' loyalty by replicating the user experience from the restaurant to the screens.