Building your own app is not for the faint of heart. You have to oversee so many things: the original idea, UX/UI design, front- and backend development, QA and testing, launch strategy, marketing, user adoption, potentially raising capital, and more.
That’s why relying on a trusted partner who takes full ownership of the product development process and rapidly executes your vision helps you stay focused on what truly matters: selling your vision to the market.
But if you decide to outsource product development, there is one thing you should definitely consider: partnering with someone who can deliver your app from start to finish.
In this blog post, we’ll explain how our “Everything we do, we do in-house” approach ensures top-notch communication between you (the client) and every one of our teams—from UX/UI designers to frontend and backend developers. Tight feedback loops allow for efficient development and a final product that matches your vision.
What do we mean by “Everything we do, we do in-house”?
This is one of the pillars of our business, and many of our past clients have pointed to it as a key reason for choosing to work with us.
When we say everything is done in-house, we mean your project—from the initial idea to the final launch—is executed entirely under one roof. No outsourcing, no third-party dependencies, no disconnects.
So how does your product come to life under one roof?
From discovery call to app store
Once you reach out to us with an idea, your first point of contact is our CEO Anže. You’ll have a few discovery meetings to help us fully understand your project and provide you with a structured, feature-by-feature offer along with a price estimate. This usually takes at least two meetings, depending on how clear your vision is.
After we align on the scope and you’re ready to move forward, Anže hands over the project to one of our team leads. This person becomes your direct point of contact and manages the developers working on your app. He provides weekly updates, shares hours spent, and communicates any updates or changes directly to the development team.
Since everyone is in-house and sits together, feedback gets transferred in minutes—not hours or days. The team lead, already briefed on your project, sets up a call with you to gather any additional details. They then sync with our design team to kick off UX and UI work.
Our UX designer starts by mapping out how the app will work. Your input is crucial at this stage—we want to understand the intent behind every feature to ensure the app is intuitive and enables users to reach their goals with minimal friction.
Once the UX is approved, we move to UI—this is where we add the visual identity. We apply your color scheme, logos, and branding to create an interface that stands out and aligns with your vision.
When the design is ready, the same designer, the team lead, and the developers hold a kickoff meeting. The designer shares all the necessary files and guidance with the developers so they can begin building the app.
Because the entire team is in-house, the developers can immediately clarify anything unclear in the designs. No delays. No handover issues. If a note in Figma isn’t clear, they just ask the designer directly. This is where the strength of our structure really shines. Alignment is immediate and natural.
The result? Development that’s fast, responsive, and true to the original design—without compromising quality.
Once development is complete, we perform rigorous QA testing to ensure your app is stable and bug-free. After your approval, we help with launch and remain available for maintenance, upgrades, or new features. Your team lead, backed by their developers, stays on board as your long-term partner if needed.
What makes in-house development better than outsourcing?
In short: speed, accountability, consistency, and tight feedback loops.
Speed of Iteration: Our teams communicate instantly. No time zone delays or tool handovers. If a frontend dev doesn’t fully understand a UX choice, they don’t have to email a freelancer and wait for a response. They just turn their head and ask.
Accountability: No finger-pointing. We own the process end-to-end. That means no passing the buck between vendors, freelancers, or agencies. From the first screen designed to the last line of code, we take full responsibility for the product. When you work with us, the app comes with one signature under it—ours. And we make sure that signature stands for quality.
Consistency & Vision: The same people who start your project finish it. That means design, development, and leadership are aligned from day one. Your app feels cohesive, not like a patchwork of different outsourced teams.
Tighter Feedback Loops: We can adapt faster to your feedback and market signals. As your product evolves based on real-world usage, our internal loops allow us to adjust quickly, improving the product without unnecessary delays.
To conclude
When we say "everything we build, we build in-house," we mean that all the people involved in bringing your app to life are part of the same team. Your UX/UI designer, frontend and backend developers, team lead, and CEO all collaborate in real time to deliver a product you can be proud of.
This model enables true rapid app development—and it allows us to live up to our promise:
Your app, in a matter of weeks, not months.
